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A Comprehensive Transformation

ERP Implementation for
Signature Rotana

Case Study
Insights and Impact

Timeline

February 2019 - January 2020

Team

01 Team Lead / Full stack

02 Backend developers

03 Mobile Dev

04 Frontend developer

05 Tech consultant

06 DevOps

07 Project CTO

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Technologies

Laravel

Firebase

Postgresql

React Native

AWS

Docker

Background

Signature Rotana, a prestigious hospitality chain, faced operational complexities as it expanded its services. With multiple departments—Sales, Finance, Human Resources (HR), and Customer Relations—working independently, inefficiencies emerged, hindering productivity and customer satisfaction. The organization required a robust ERP solution to unify its operations, streamline processes, and deliver an exceptional experience for its clientele.

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Challenge

Signature Rotana encountered several challenges that needed immediate attention
Manual Documentation

Creating and managing payment plans, agreements, and customer files relied heavily on manual processes, leading to errors and delays.

Disconnected HR Processes

Recruitment and employee management lacked seamless integration with the corporate website, resulting in inefficiencies.

Mobile Accessibility

The growing demand for mobile solutions to manage operations and customer interactions remained unaddressed.

Debt Recovery Issues

Inefficient tracking and follow-ups on outstanding dues negatively impacted cash flow.

Operational Silos

The lack of centralized data hindered inter-departmental collaboration and decision-making.

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Solution

To address these challenges, a tailored ERP system was implemented for Signature Rotana with the following key features

Custom Templates

Personalized payment plans, agreements, and customer files were automated with dynamic templates, allowing quick and error-free document generation. Unified customer file templates improved accessibility and service delivery. Standardized agreements minimized legal risks and streamlined the documentation process.

HR Integration

The HR module was linked to Signature Rotana’s corporate website, enabling efficient job postings, applicant tracking, and direct recruitment. Payroll management, leave requests, and employee onboarding were automated for a seamless HR workflow.

Mobile App Integration

The ERP system connected to Signature Rotana’s mobile app, providing employees and customers real-time access to data and functionalities. Employees could update files, manage tasks, and review payment plans, while customers accessed their agreements, schedules, and payment details conveniently.

Recovery Module

Automated follow-ups, integrated alerts, and comprehensive reporting tools improved debt recovery processes. Real-time tracking of outstanding payments streamlined financial workflows and enhanced cash flow management.

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  • This project was exhilarating! Our team actively used the product during development, enhancing our workflow and understanding its functionalities. The challenge lay in managing features. We carefully planned their hierarchy, and by the end of the design phase, we had several solutions, choosing the best one without regrets.

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    • Shaheer Ahmad

      Managing Director

Implementation Journey

The ERP implementation was executed over six months through the following structured phases

Requirement Analysis

Engaged with key stakeholders to identify operational gaps, focusing on customization of templates, HR website integration, and mobile functionality.

Customization & Development

Developed dynamic templates and integrated mobile and HR modules tailored to Signature Rotana’s needs.

Data Migration

Secured and accurate transfer of legacy data, including customer files, financial records, and HR details.

Training & Go-Live

Comprehensive training sessions ensured user proficiency. A phased rollout minimized disruptions during implementation.

Results

The ERP system delivered transformative improvements across Signature Rotana’s operations

Documentation Efficiency

  • Payment plan errors reduced by 70%, enhancing financial accuracy.
  • Document preparation time halved with custom templates.

HR Management

  • Recruitment processes accelerated by 30% with website-integrated HR functionality.
  • Streamlined employee lifecycle management enhanced HR operational efficiency.

Mobile Accessibility

  • Employees and customers gained real-time access to critical information, boosting engagement and decision-making.

Debt Recovery

  • Recovery rates increased by 50%, with outstanding dues reduced by 35%.
  • Automated reminders and reporting enhanced financial health.

Customer Satisfaction

Faster resolution of customer inquiries improved satisfaction by 30%.

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Conclusion

The implementation of a tailored ERP system has significantly optimized Signature Rotana’s operations, providing superior efficiency, enhanced HR and recovery processes, and robust mobile access. The adoption of dynamic templates, seamless HR integration, and mobile functionality has empowered the organization to deliver exceptional service and drive sustainable growth. Signature Rotana now stands poised to maintain its leadership in the hospitality industry while exceeding customer expectations.

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Unlocking Excellence A
Showcase of Our Company's
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Radisson Blu Islamabad, a premier luxury hotel, faced operational challenges with disconnected departments. We developed a customized ERP solution that streamlined operations, improved guest experiences, and enhanced efficiency, resolving their coordination and inefficiency issues.

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Case Study
Apna Apartment Buying & Renting Apartments Video
Machinan Rental App for Heavy Machinery Video
ERP Implementation for RadissonBlu Islamabad Video
ERP Implementation for Signature Rotana Video
ERP Implementation for J7 Mall Chakwal Video
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